We are recommending the following Google Analytics implementation process. Our Web agency has completed multiple Web analytics implementations. Thus, we are able to share best practices and ensure that your Google Analytics implementation will satisfy your Web analytics requirements (KPIs).

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1 Define Analytics Requirements

We help your organisation defining the proper Web analytics requirements and key performances indicators. Also, our Web agency ensures that best practices would be applied. This step is critical to build properly your Google Analytics reports and dashboards.

2 Global Tracking and Solution Design

Devrun creates a Google Analytics solution design document to list all parameters involved in your Google Analytic implementation. We want to ensure your Google Analytics goals, online campaigns, traffic sources and different web channels are reporting as expected with a global tracking view.

4 Scalable Implementation

During the Google Analytics implementation, our Web agency can support you by providing the JavaScript using a data layer to facilitate the integration with a Tag Management System. Devrun has a solid experience with the following Tag Management System and can definitely implement your Web analytics solution:

  • Google Tag Manager (GTM) Google Tag Manager
  • Ensigthen Ensighten Tag Management solutions
  • Tealium Tealium

3 Technical instructions

You might have a great team of Web developers. However, you also want to make sure your Google Analytics solution is scalable considering best practices. Our Web agency can help you by providing technical instructions for your team and delivering a Web analytics implementation guide.

5 Data Integrity Validation

Our Web agency can build test plans to validate the different scenarios within your Google Analytics implementation. Data integrity validation is critical to ensure your Google Analytics data is reporting properly and based on your initial analytics requirements.

6 Optimization and Testing

Building dashboards for your different business units, creating custom reports or an external application to pull your Google Analytics data through Google Analytics API are common tasks at Devrun. Depending your Web analytics maturity model, we may support you to go deeper in your Web optimization and testing by behavioural targeting.

  • Google Webmaster Tool Google Webmaster Tool
  • Google Content Experiments
    (Google Website Optimizer)
    Google Content Expirements
  • Google AdWords Google Content Expirements

Our Web agency specialized in Web analytics can help you achieving a complete Google Analytics implementation that will be scalable, global, standardized and satisfy your Web analytics requirements.

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