How do you know who is visiting your Website? Where do they live? What language do they speak? How do they arrive at your site? What do they do while they are there? How do they navigate the site? When do they leave? Have they been to your site…
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The value of quality research and availability of data was never questioned but its imperativeness to a company’s existence could be contested in the past. Small and medium companies used to go about making reasonable money without indulg…
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Marketers, for different companies, are today inundated with options of making their company reach out to the audience. The major task, however, is to make a selection of those platforms which fit into one’s budget and are effective in he…
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With the advent and popularity of the Internet and related media, the main players in the tech world competed to be the first to offer an integrated digital marketing system. In 2012, Adobe got there first with Adobe Marketing Cloud. Buildi…
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Search Engine Optimization (SEO) has turned out to be one of the most pursued online marketing strategies. Organizations are coming to terms with the fact that an existence in the twenty first century economy is impossible without ranking in th…
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