The value of quality research and availability of data was never questioned but its imperativeness to a company’s existence could be contested in the past. Small and medium companies used to go about making reasonable money without indulg…
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Marketers, for different companies, are today inundated with options of making their company reach out to the audience. The major task, however, is to make a selection of those platforms which fit into one’s budget and are effective in he…
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With the advent and popularity of the Internet and related media, the main players in the tech world competed to be the first to offer an integrated digital marketing system. In 2012, Adobe got there first with Adobe Marketing Cloud. Buildi…
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Search Engine Optimization (SEO) has turned out to be one of the most pursued online marketing strategies. Organizations are coming to terms with the fact that an existence in the twenty first century economy is impossible without ranking in th…
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Content Management in the modern day scenario is a task which most organizations dread. Many companies have adopted a lifestyle which requires them to be continuously in the fast lane. They, hence, are incessantly generating new informati…
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