If you want to go to the next level in monitoring the performance of your site, all you need to do is to configure the triggers in Google Tag Manager. A trigger analyzes various types of events on your Webpage, such as button clicks, form submissions…
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They are in the technological age of change at Google Analytics! In this chilly month of November, here are three different new features of the Web analytics giant. 1. Chart-Specific Calculated Fields in Data Studio You can now add calculated fields…
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Good news! If you own a Web site in Google Analytics, you do not need to manually check your site in the Google Search Console. Google will do it automatically for you in the coming months! People with access to the Google Search Console will receive…
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Now that Adobe's Launch tool is available to all Experience Cloud customers, DTM customers are asking themselves more and more questions about migrating from DTM to Launch. This does not mean that the platform will be shutdown soon, but that you shou…
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Adobe announced earlier in July an improved deletion of the audience called Suppression in Adobe Audience Manager. It offers a streamlined workflow and better control of segmentation capabilities. This feature automatically removes users from a segme…
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