There are many Web analytics tools and competition is fierce in the Web marketing industry. However, not all of them are as reliable as they pretend to be. In order to help you make sense of it all, Devrun Web agency decided to offer you an overview of the best Web analytics solutions on the market.
Google Analytics is free and available in both English and French. It is the most popular and reliable Web analytics tool there is. It allows you to analyze up to 10 million interactions per month on your website using tables, graphs and thorough reports – all of this for free! Webmasters who wish to analyze more than 10 million interactions can do so by paying for Google Analytics Premium. With this powerful version of Google Analytics, they can analyze up to 1 billion interactions per month.
Many Different Features
Google Analytics’ many features allow you to assess the number of sales and the click-conversion rate for your website; see where your hits are coming from; monitor visits in real time (i.e. who is currently browsing your Website at this very moment, what content they are browsing); analyze the behaviour of your visitors and their interests; see which pages have less success or why visitors leave your site; etc. To put it simply, Google Analytics is a great way to gather a lot of relevant information on the reasons why people visit your site, how they access it, and how to make sure they come back.
SiteCatalyst is another tool that is very popular amongst webmasters. It offers the same features as Google Analytics, but as opposed to the latter, Site Catalyst allows you to analyze an infinite number of interactions. Its cost can vary depending on the number of interactions you wish to analyze, but it can easily reach up to $100 000 per year.
Adobe Sitecatalyst tools can also keep the data for an unlimited amount of time – as long as you are still their client, unlike Google Analytics, who keeps your data for a maximum of 25 months.
Customized Software Installation
Google Analytics is very easy to install. However, Adobe Sitecatalyst is a lot more complex and its installation requires the help of a qualified expert. But since the software installation is customized, the information you gather can also be customized and be more precise.
Adobe also provides better customer service than Google Analytics – their support department is available 24/7.
Unlike Google Analytics, SiteCatalyst also allows you to personalize up to 75-100 different variables (conversion, event, traffic), rather than be limited to only 5 features.
Depending on your specific needs, you can choose between these tools, which are both used by the majority of webmasters.
Aside from these two options, there are many other alternatives that are worth looking into – Mint, Webtrends Analytics, Crazyegg, Clicky, AT Internet, and Omniture, for example.
The Devrun Web agency is specialized in natural referencing (SEO), Web development, as well as Search Engine Marketing (SEM), and we are fully qualified to provide you with advice when comes the time to choose the best solution to suit your needs. Contact us today for further information on the subject.