The latest Adobe Summit in Las Vegas was a digital marketing conference that featured more than 150 sessions, lectures, presentations and labs covering subjects in eight tracks related to digital marketing, Adobe solutions and web analytics.

Attendees were able to do more than learn about these subjects through presentations and labs at the Adobe Summit. The digital marketing conference included networking events that allowed professionals in attendance to connect with digital marketing and web analytics experts and executives.

The Adobe Summit also provided a chance to meet and learn from Adobe Partners, whose expertise can help companies and business analytics departments get the most out of Adobe analytics and other Adobe solutions.

Attendees were able to tailor their Adobe Summit experience to fit their personal and company-wide goals and needs. The digital marketing conference offered eight different tracks, each of which focused on a specific facet of digital marketing and web analytics.

The cross channel marketing track, for example, focused on practices and strategies to help create an integrated campaign that uses web analytics to build a data-driven marketing strategy that features a uniform, integrated message across all platforms.

The programmatic advertising track, meanwhile, focused on using the powerful Adobe Marketing Cloud to unify data and digital analytics into a single, unified view that can make ad campaigns and media buying more transparent and easier to plan and carry out.

Other tracks focused on data-driven marketing, using data to enhance customer experience, and new marketing innovations for the future.

Companies that sent their employees to this digital marketing conference were able to prepare with special pre-summit training sessions from Adobe Digital Learning Services. There were also labs held in each track during the conference itself.

The 2017 Adobe Summit in Las Vegas was an ideal place to learn about cutting edge digital marketing techniques from Adobe experts, to make contact with others in the industry and to learn from skilled Adobe partners.

The Adobe Summit important, but it is only a once-per-year event. Companies like Devrun can provide year-round insight, expertise and training in subjects like web analytics and any other Adobe solutions that might benefit your company. Devrun can help you create and implement a cutting edge digital marketing strategy using Adobe Analytics, and they can provide the kind of hands-on training that your company will need to get the most out of these business analytics and digital marketing products.