The seventh annual Business Analytics Innovation Summit will take place in Chicago on May 15 and 16. This year, the event will include presentations by more than 25 leading figures in the fields of data-driven digital marketing and business analytics. These experts will share their insights about using web analytics to better understand customers, to identify new trends and opportunities, and to create more efficient and more profitable businesses.

Hear new insights and learn about new innovations

This digital marketing conference will include presentations by professionals who oversee digital analytics operations for some of the world’s most successful companies. This year’s speakers represent a variety of industries. The schedule includes presentations by experts from HSBC, Expedia, Groupon, Comcast, McGraw Hill and G4S, among others.

For the 2017 Business Analytics Innovation Summit, an additional Marketing Analytics Track has been added. This new track will provide insight into the strategies and innovations surrounding data-driven digital marketing. Presentations will cover how to target and interact with customers in the most effective and cost efficient way possible.

An abundance of networking opportunities

In addition to the 25 presenters, this business analytics event will draw more than 200 senior-level attendees as well as representatives from a diverse range of companies. After the 13-plus hours of presentations, lectures and case studies, the conference organizers will provide at least 18 hours of networking opportunities.

The ratio of attendees to vendors will be 80:20, so everyone in attendance will have plenty of opportunity to make contact with digital marketing and digital analytics experts who work in their industry.

The value of attending business analytics conferences

What is the value of attending events like the Innovation Summit or a similar summit that covers subjects such as Adobe analytics?

Events like the Business Analytics Innovation Summit and Adobe Summits provide a chance for companies to engage directly with innovators in the field of data-driven marketing. At an Adobe Summit, for example, attendees will be able to learn directly from qualified Adobe experts and Adobe partners.

Some analytics experts, such as Quebec-based Devrun, can provide a level of personalized training and services in the use of Adobe analytics and other tools for your company in a non-conference setting.