Search Engine Optimization (SEO) has turned out to be one of the most pursued online marketing strategies. Organizations are coming to terms with the fact that an existence in the twenty first century economy is impossible without ranking in the top search results on Google, Yahoo, Bing and other search engines.
The world of internet is not quite the same as the world that existed prior to its advent. Traditional media like television, newspaper and radio are prohibitively expensive and they, hence, create barriers to the entry of smaller players. The larger players compete among themselves and manage to share a major chunk of the pie. Internet, however, is reigned by brains more than money. If you have the acumen to make it large on the internet, you can do it without shelling out a single penny. Therefore, it becomes imperative to be abreast with the search engine optimization basics. This is essential for both the large and the small organizations as both compete on the same platform and the former’s financial muscle hardly the results here.
Here are a few tips which you can adopt to convincingly pitch up your search engine results.
One of the most compelling SEO tips- Unique content
This might sound absolutely clichéd to you. However, the truth is that no matter how much you delve, content comes across as the most eminent protagonist for all SEO success stories. Your content should not just be keyword rich but also unique. Also, being keyword rich doesn’t mean that it should be stuffed with keywords. You should, instead, endeavour to work out just the right keyword density to make the strategy work.
Augment your SEO efforts with updated site maps
Some of the most popular search engines, including the likes of Google, MSN, Yahoo and others make use of site maps to locate and index each page on the website. If the sitemap is not updated, you might diminish the chances of some of your pages to be scrawled upon and indexed by the search engines. While this is a less known strategy, it can make the much required difference in the search engine rankings.
Another factor for search engine opitimization results - Domain age
The older the domain, the better it is for your reputation with search engines. When the domain age is higher, lesser are the chances of search engines considering it as spam and they hence tend to rank it better. While it is not a game changing technique but it does impact search engine results.
The titles of your Webpages can impact your SEO ranking
This is another highly pertinent element of search engine optimization. All your web pages are required to have relevant titles and they should preferably include appropriate keywords. With the help of these keywords, search engine robots will be able to identify the content on the web page and that shall assist you in ranking better on search engines. Moreover, you can also include subtitles in the content to further attract the favourability of the search engines.
These are just few of the many techniques which hold the potential of giving your online existence a boost.