Want to know the difference between natural referencing (SEO) and paid search advertising in order to choose the best strategy to improve your search engine visibility and rank? Are you wondering what the difference is between natural referencing (SEO) and paid search advertising? The Devrun Web agency is specialized in SEOWeb marketingWeb analytics, Search Engine Marketing (SEM) and Web development, and we will be more than happy to answer all your questions in this blog post.

The main difference between these two types of referencing is that one of them guarantees a specific rank, while the other does not guarantee anything but allows your website to achieve a certain search engine rank naturally at the end of a longer or shorter campaign.

A Sustainable Method to Get More Traffic

Natural referencing consists in manually indexing your content on search engines, and as its name states, is the most natural way to drive more traffic on your website. Indeed, your site will not be listed amongst sponsored links featured by most search engines. It will be listed amongst all the other natural results.

One of the main benefits of this type of strategy is that it is far cheaper than paid search advertising strategies – also known as Pay per Click (PPC) – offered by Google and other Web giants. Natural referencing comes with monthly or yearly packages.

As opposed to PPC, you do not have to pay each time someone clicks on your link, thus helping you reduce the cost associated with your Web marketing campaign.

Also, if your marketing campaign is managed by an expert, you can be sure that all the results obtained will be worth it. Indeed, you can keep your search engine rank for years after your campaign is over without any additional effort, as opposed to PPC, which requires little to no effort but has to be paid for on a regular basis.

Return on Investment

If your SEO campaign is a success, your investment will then have been worthwhile. Indeed, statistics have shown that more than a third of Web users tend to click on the first links amongst the search results. If you were only little known or unknown, a good strategy will help get yourself known, and if you already were popular, it will help you maintain your leading position.

But in 2014, SEO – PPC or natural referencing – is essential to every business, since the majority of consumers and businesses shop for products and services online.


For its part, PPC guarantees a rank on chosen search engines in relation to the price paid for a specific keyword. For instance, if you want to be at the very top of the Google search results with keywords like Web analytics in Quebec City and that three other businesses wish to be at the top as well, Google will give the first position to the highest bidder per click.

PPC’s main asset is that it can bring you a high number of visitors in only a few days, and you pay only if people actually click on your link, as opposed to natural referencing, which require monthly or yearly payments.

Want to know more about these two types of referencing strategies? Contact our Web agency today!