Following the partnership between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, Google Analytics announced a few days ago the integration of a new feature: the import of Sales Cloud sales data in Analytics 360. With the integration, the vision of the customer account becomes more complete in less time. Marketers can now easily combine offline sales data with their digital analytics.
In the near future, Google Analytics will publish additional Sales Cloud data in Analytics 360, which will give more flexibility to marketers. They will be able to include Sales Cloud conversion data in Google Attribution 360 for more accurate attribution modeling. Follow Google Analytics innovations to make your business profitable.