Adobe Analytics is an industry-leading solution for better management of your digital marketing. Obtain valuable digital analytics data from the user’s interactions and get detailed insights about your potential customers. Reach out to people who will value your services.

Adobe Analytics integrates advanced web analytics platforms together to give you a one-stop marketing analytics solution. That’s why we use Adobe Analytics to ensure the quality, accuracy, and effectiveness of the digital analytics of your business.

Adobe is always releasing regular updates to improve its web analytics services and fix any possible issues that may be present. Here you will find the details of the latest Adobe Analytics updates.

Workspace: New date range presets

Four new date ranges were added excluding data of today. Now you can view Workspace data of this week/month/quarter/year. So you can filter data ranges to exclude any partial day digital analytics data from today.

Data Repair API public beta

You can now delete or edit some existing Adobe Analytics data with the Data Repair API. You can request for repair by submitting a job definition to the Data Repair API. During the public beta, the feature is free to use with a usage cap of 100 million rows of data scanned per report suite.

After the release of the public beta, the Data Repair API will support the deletion of Activity Map data. More features will be added to it on a later date.

Get Web Analytics of viewer interactions with Adobe Media Analytics

Adobe Media Analytics for Audio and Video Extension can help customers track the viewer’s interaction across the site. It is a powerful Adobe Analytics add-on for the measurement of audio, video, advertisement parameters.

The ability to measure media allows you to categorize your data and capture only the relevant metadata for complete digital analytics. It will give a better insight of the Customer Journey Analytics to find out the successful advertisement approaches.

Supported devices and platforms

Adobe Analytics for audio and video had support for iOS, Android devices, and JavaScript Browser for PCs. In the latest Adobe Analytics Updates, Media Launch extensionSupport for popular OTT devices has been added including ROKU, AppleTV, FireTV, and Android TV.

Adobe regularly updates its Media SDKs for new versions of devices to help you integrate the SDK with the largest media players. You can also implement the Media Collection API if a device doesn’t have SDK support or you don’t want to use one.

Player State Tracking

An important part of web analytics is the understanding of customer behavior during viewing a video. Adobe Player state tracking can record the time spent between different player states. So you can create and measure new player states and events as required.

Now Adobe Analytics customers can utilize a standard set of solution variables for closed captioning, full screen, picture-in-picture, mute, and in-focus. These will help you collect digital analytics data of viewer interaction during media playback.

You can use the variables for reporting in the analysis workspace as well.

Important Notices for Adobe Analytics administrators

Some digital analytics features offered by Adobe Analytics is declared to change or meet its EOL soon. So, digital analytics agencies should keep a note of the following changes.

EOL of Adobe Data Connectors

Adobe Data Connector will no longer be supported by Adobe Analytics. Instead, any integration that wishes for getting support for it should opt to Adobe Exchange Partner Program. This is a new standard for it and it will be offering these web analytics services.

Report suite mapping to IMS org

The report suite mapping tool is announced to be discontinued from November 2020. So Adobe Analytics integration such as Advertising Analytics and other digital analytics tools powered by it will require the report suites to be mapped to an IMS org.

Then you will be able to enable the services linked to the report suite mapping tool. New report suites mappings will be done automatically but older ones need to be mapped manually into an IMS org. You should follow the mapping user guide to make sure all report suites belong to an IMS org.