With the advent and popularity of the Internet and related media, the main players in the tech world competed to be the first to offer an integrated digital marketing system. In 2012, Adobe got there first with Adobe Marketing Cloud. Building on its recognized strength in the field of creative content design, Adobe acquired and developed a number of complementary marketing tools that allowed it to offer clients an integrated system, especially appealing to marketers.
Marketing clouds include several core components. They survey trends in conversations that are taking place on social media and are able to respond with related content customized to potential consumers. They can create consumer profiles based on people's online behavior. Clouds are also able to evaluate the effectiveness of marketing campaigns. They create content that can be displayed across a range of media, including mobile and social devices. They also create intelligent algorithms that can target the chosen audience.
Segregation of Visitors
Adobe made a decisive move towards its position at the head of the industry in 2009 when it acquired the analytics platform Omniture, now known as Adobe Analytics. This tool allows marketers to identify who is visiting their website. Importantly, it is able to segregate the visitors into distinct and identifiable groups whose behavior can be tracked and analyzed.
Analytics is at the core of the system, joining a collection of tools that work together to constitute the Adobe Marketing Cloud. Adobe Social monitors conversations across social media like Twitter, Facebook, blogs, and other networks. Not only is it able to identify the sources of trends, called influencers, but Adobe Social is able to influence conversations itself. Adobe Media Optimizer is used to create and disseminate advertising on various channels. Adobe Experience Manager is a tool for creating Websites and other such platforms. Adobe Target tests content by targeting potential consumers identified by the other Cloud programs. Adobe Campaign brings much of the data together, launching advertising campaigns across a range of channels targeted at the most interested consumers.
Intelligent Marketing Strategies
Cloud marketing strategies have been growing in concert with the increasing importance of search and social media among consumers. The goal is to influence consumers from the moment they identify a potential purchase to the moment that they decide what to buy and where to buy it. Marketers understand that consumers' research takes place on a number of different channels, including blogs, Websites, digital ads, email campaigns, and, not least, a variety of search engines. The process is complex, but Adobe Marketing Cloud is able to compile and desegregate enormous quantities of data in such a way that they can become the basis of intelligent marketing strategies.
Custom Report Sharing
The strength of Adobe Marketing Cloud is that it has been able to integrate its applications into its Analytics tool. As a result of its head start in the industry, the different departments of brands that use Adobe Marketing Cloud are able to share reports. The product adapts to the client, allowing different parts of their business to share data while having access to figures and trends that most concern them. Devrun Web Agency has mastered Adobe Marketing Cloud and can work with you to get everything out of the tool that it has to offer. Contact us today to find out more about how we can help you grow your business.