Last spring there were updates for the owners of Adobe Analytics solutions, which brought interesting features to their tool.
This will allow you to integrate paid search data directly into Adobe Analytics from Google AdWords, Yahoo! and Bing Ads.
Ad hoc analysis project converter
In addition, you will have the ability to create quick and easy conversion reports (projects) created in Ad Hoc Analysyis in the form of reports provided by Analysis Workspace.
GDPR related settings
You can now apply data controls and classifications to Adobe Analytics and customize the processing of your GDPR data access requests.
Adobe Analytics Connector in Power BI
You will also be able to integrate Adobe Analytics directly into the Microsoft Power BI dashboards allowing easy connection between them.
Check out the Adobe Experience Cloud Release notes to learn more about the subject.